ABC Webinar: How to Use Social Media as a Small Business

by | Oct 8, 2013

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Contractors need not be afraid to jump into the social media fray. It's all about creating or improving relationships with people who can help their businesses prosper.

Social media — LinkedIn, Facebook, Twitter, YouTube, Pinterest and others — have become integrated into the mainstream, and savvy businesses are learning how to leverage new ways of connecting to their customers and prospects.

Professionals are increasingly receptive to business-to-business messages and are coming to expect them. Contractors need not be afraid to jump into the social media fray. It’s all about creating or improving relationships with people who can help their businesses prosper.

A free, 90-minute webinar on Oct. 22 will help companies determine if social media will be an effective tactic in marketing their company and maintaining a presence in their online community by taking a closer look at the purpose of social media for small businesses, the benefits of using networking sites and the resources required to be effective.

In addition, the presenters will answer questions about the major social media sites, including which ones have been most successful for businesses, what platform customers are using most often and what can be accomplished by being part of the online community.

Finally, this webinar will provide tips on how to get started and strategically plan activities on these social media platforms. The webinar will share examples of best practices from other small businesses and will answer questions on how to measure success online.

Register for the webinar here.

Author

  • Construction Executive

    Construction Executive, an award-winning magazine published by Associated Builders and Contractors, is the leading source for news, market developments and business issues impacting the construction industry. CE helps its more than 50,000 print readers understand and manage risk, technology, economics, legal challenges and more to run more profitable and productive businesses.

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