The term “triple bottom line” was coined in 1994, but it has never been more relevant to the trillion-dollar green construction industry—and to the planet—than it is today. First applied to socially responsible business, triple bottom line can apply to all kinds of projects in the built environment. The concept incorporates a long-term view for assessing potential effects and best practices through three lenses:
In essence, triple bottom line thinking requires that an organization consider how its business efforts influence social justice and environmental impact on the communities it serves. Green construction, now a trillion dollar industry that is growing faster than the construction industry overall, offers an opportunity to address all three Ps of the triple bottom line. The benefits of following triple bottom line principles have a lasting impact. When employees feel that the organization for which they work cares about them personally, they’re more satisfied at work and more productive, which can result in lower turnover rates saving resources on training new hires.
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