Consider Offering Relocation to Attract Top Construction Talent

by | Feb 2, 2021

Contractors aiming to be the best in the market should invest in high-performing industry leaders or diversify a team to improve their critical thinking and problem-solving skills. Relocation is one strategy that can help companies reach those goals.

Everyone wants to be the best version of themselves. For employees, pursuing that goal often means searching for jobs that offer exciting projects, room for growth and learning opportunities. For companies, aiming to be the best in the market might mean investing in high-performing industry leaders or diversifying a team to improve their critical thinking and problem-solving skills. In both cases, there’s one strategy that can help all parties reach their lofty goals: relocation.

Be Open to Great Opportunities

There are times in a person’s life when relocation is simple. For example: early in a person’s career, they and their partner might agree that they could allow one partner’s career to flourish, wherever that requires them to live. As a result, they could make several significant moves (from the East Coast to the West Coast and back again) in pursuit of career advancements. But at a certain point, their life situation could change, and their priorities might become keeping their kids in one place to finish their schooling and living near family. At that point, the couple might commit to one location and accept the tradeoff that they would have fewer opportunities for career advancement.

Employees often have a window of opportunity when relocation is feasible, and it’s a good idea to take advantage of that opportunity while it’s available. Accepting a new job in a new market can not only help with upgrades in title and salary, but it can also help an employee gain new experiences that will help your career down the line. If a candidate’s dream job opens up in a city they’d never considered, relocation is often a small price to pay in exchange for the dividends it can pay for their life and their career.

The Benefits Go Both Ways

Relocation does not just create strong opportunities for candidates. Companies who are looking to optimize their teams can also benefit from looking outside their market. Bringing on employees from other regions can add fresh perspectives, infusing a company with new ideas and problem-solving strategies. They can also bring with them connections and business development opportunities from their market that a company would not have had access to otherwise. These are just a few of the ways that out-of-market candidates can add value to companies who are willing to invest in them.

Change is Never Easy

Studies show that changing jobs is one of life’s most stressful events, and when a geographic relocation is added in, it is understandable that many candidates balk at the pressure. However, it’s important to remember that a relocation can be a stepping stone to an employee’s long-term goals. For example, a candidate who relocates away from their extended family to accept a career-enhancing position should understand that they are making temporary sacrifices to advance their career. Ultimately, those types of moves can make employees better at their jobs and provide great life experiences for that candidate and their families—and when it is time to put down roots, the candidate can always return to their hometown with no regrets about the time they spent away. Relocating might seem scary, but regretting what might have been if a candidate had taken the leap is just as scary.

Companies that understand how stressful a career change and a relocation can be on a candidate have a leg up on the competition. When a hiring manager believes that a candidate could be a strong strategic hire, offering relocation assistance can be a great recruiting technique. By helping ease the financial burden of a relocation, employers demonstrate how much they value the candidate and want to have them on board. This tangible support can help candidates feel more secure about their decision to make the move and ensures that they start off on the right foot with their new company, feeling confident and supported. That result is well worth the upfront financial investment of a relocation package.

There is no risk to keeping an open mind, considering opportunities as they come, and remembering that while change can be scary, it can also be incredibly rewarding, personally and professionally. Relocation is a major life change that may seem daunting. But in many cases, it can be the key to unlocking life-changing career opportunities.

Author

  • Bill Wolfe

    Bill began working at Kimmel & Associates in 2007. He concentrates his service on heavy equipment professionals. Bill has spent two decades in leadership and consulting roles.

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    Kimmel & Associates
    Vice President