Seven Marketing Tasks to End 2018 Strongly
As the year draws to a close, it’s the perfect opportunity to evaluate the digital marketing results produced throughout the year, and use that information to
Increase Business Success With an SEO-Friendly Website
There are a few simple SEO tasks that don’t require a Ph.D. in computer science to execute. They will require a fair amount of time and hard work, but the return
Debunking Three Common Digital Marketing Myths
Digital marketing myths originate from a variety of sources, but the end result is the same: They lead contractors to make choices that hurt their business.
Leverage Digital Marketing to Get the Most From Offline Channels
Effective marketing requires multiple components, and while these components are technically independent of each other, they work more effectively when used together.
How Roofing Contractors Can Compete on Value Rather Than Price
Competing mostly on price is a poor marketing decision because it discourages customer loyalty, makes it difficult to differentiate a company from other industry
Beat the Competition With Digital Marketing
Whether a contractor is an industry leader or the rising star, strategies and tactics must change to remain (or become) competitive. Contractors must stay in front
Five Steps to Building a Trustworthy Brand Online
Building a trustworthy brand is simple because there are proven steps a company must take to achieve success; however, following those steps takes a fair amount
Build Business Awareness Early and Often
Understanding how to get in front of prospective customers earlier in the buying process and using that head start to build the kind of trust required to close the
How Smart Construction Companies Use Social Media to Find Job Candidates
Most people today know that social media can be a powerful tool to generate new business, but not many realize that it also can be used connect with potential job
Reaching New Clients – Part II: Social Media Best Practices for Electrical Contractors
Sharing content on social media helps to drive new visitors to a website. The key is to create useful content, not just a thinly veiled sales pitch masquerading
Reaching New Clients – Part I: SEO Best Practices for Electrical Contractors
Publishing original, useful and engaging content using an SEO campaign helps a website earn organic visitors who are searching for relevant topics. Here's how to