Total U.S. construction starts for 2015 are predicted to rise 9 percent to $612 billion, almost double from 2014’s estimated 5 percent increase to $564 billion, according to the 2015 Dodge Construction Outlook, published by Dodge Data & Analytics www.construction.com. With construction experts forecasting positive growth for the industry in 2015, employees of the vertical can anticipate longer job projects requiring them to live away from home for more extended periods of time.
The construction industry is a consumer base we value, so when developing our loyalty program it was important to provide the rewards these travelers valued such as enhanced savings and instant rewards. Rather than making our guests earn points that often go unrewarded — we focused on the perks.-Tom Seddon,Chief Marketing Officerof Extended Stay America
Often serving as temporary housing for long-term business travelers, including construction workers, who are deployed on job assignments that can last months, Extended Stay America hotels takes pride in providing convenient and functional homelike amenities, including onsite laundry centers, fully equipped in-room kitchens, and spacious suites with flat screen TVs, comfortable recliners and premium cable channels. Working to further enhance guests’ experience while staying at any of the brand’s more than 682 properties or in everyday life, Extended Stay America launched an innovative loyalty program, Extended Perks.
An exclusive program developed to recognize and reward members with instant savings, members enjoy savings at Extended Stay America hotels nationwide as well as with more than 150,000 top national and local retailers. Delivering the sense of exclusivity and privileges consumers expect from members-only programs, while providing the instant gratification they desire, Extended Perks steps away from the traditional point-based system; because “what’s the point of points?”
Identified as a top motivator for loyalty participation in a recent survey polling consumer sentiments toward loyalty reward programs, saving money and receiving discounts is often an important consideration for road warriors and business travelers, as most workers are employed on a project basis and many corporations are transitioning to a model that allows employees to keep a percent of total per diem saved.
“Recognizing guests’ passion toward saving, and their frustrations with traditional points based hotel rewards programs, Extended Perks is the answer. A program that shows Extended Stay America’s loyalty to our customers, not the other way around,” said Tom Seddon, chief marketing officer of Extended Stay America. “Each year, thousands from the construction industry select our brand as their home away from home when traveling for a project. Short and long-term guests of the construction vertical is a consumer base we value, so when developing our loyalty program it was important to provide the rewards these travelers valued such as enhanced savings and instant rewards. Rather than making our guests earn points that often go unrewarded — we focused on the perks.”
As those traveling for work look to maximize their time away from home, the accessibility of relevant and budget-friendly options becomes increasingly important. To achieve a greater scale of instant discounts and savings, Extended Stay America partnered with Access Development — America’s largest merchant discount and rewards network. The collaboration helps boost members’ saving potential via weekly offers from hundreds of top dining, car rental, salon, retail brands and more, extending annual savings potential for up to $2,500 for everyday purchases or to future travel. In addition, members gain access to incredible perks, including an instant 15 percent off next stay offer, preferred hotel status and expedited check-ins with guaranteed room preferences.
Customers can join Extended Perks free of charge by going to ExtendedStayAmerica.com and start saving immediately through the website or the user-friendly mobile app that’s available for iOS and Android platforms.
Enroll Now at ExtendedStayAmerica.com
