Business

Thrive in a Customer-Centric Construction Industry by Focusing on Six Digital Fundamentals
Today’s construction suppliers are reinventing themselves as digitally intelligent, data-driven enterprises that are delivering new, customer-centric services and business outcomes instead of purely peddling products.
By Folkert Haag and Ursula Gruen
July 29, 2019
Topics
Business
by Folkert Haag
Folkert Haag is the Global Lead for the Building Materials Industry in the Mill Products and Mining industry business unit at SAP with a focus on cement and concrete. After earning his degree in business and information science, Folkert has spent 15 years at SAP working with companies globally on how business can be improved with the use of technology such as connected supply chains, the industrial internet of things, industry 4.0, digital construction, BIM (building information management), and digital customer experience.
by Ursula Gruen
Ursula Gruen is the Global Lead for Building Products Industry and Global Lead for Procurement in the Mill Products and Mining industry business unit at SAP. She has held a variety of roles in service, product and solution management at SAP for more than 20 years and earned her MBA from Heilbronn University in Germany
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