Competition can be tough in the construction industry and it’s important that business leaders stay on the cutting edge. To stand out from competitors, it’s imperative to keep an eye on competitors’ marketing tactics and standing, including their search engine optimization, blog content, social media use, email campaigns and more.
Monitor these tactics and metrics to identify data points for gaining the upper hand, as well as get inspiration for sharpening marketing tactics. Fortunately, business owners don’t have to figure out how to track the competition on their own. There are a number of resources that do the heavy lifting for them.
A backlink is a big part of SEO. A backlink is when one website links to another. That link counts as a vote in the search engine popularity contest. Open Link Profiler lets business owners see which backlinks other construction companies have earned on which sites and with which anchor text (keywords). This data can open up opportunities to potentially contact the same sites and get similar exposure.
This resource will harvest data about competitors’ keywords that are driving traffic to their site. This includes organic and Pay-Per-Click keywords. Knowing keywords gives insight into competitors’ overarching game plan. SpyFu also assists in finding alternative keywords to corner a share of the market.
This isn’t the personal assistant Alexa, which can set a timer or inform users about the weather or sports scores in response to voice commands. This Alexa refers to a website that can help track which sites are getting the most traffic. It’s not an exact science, but Alexa can shed light on the basics. Alexa’s data can help webmasters know when they’re falling behind the competition so tactics can be adjusted accordingly.
Outsmart the competition in the contracting and building industry by taking advantage of technology.
