Business

The Truth About Brand Marketing: It's for Construction Companies of All Sizes

A brand is ‘the intangible sum of a company’s services, values, experiences, reputation, people and purpose.’ Communicating that authentically is the key to finding and keeping clients and employees alike.
By Christie Chapman
August 2, 2023

Related stories

Business
DOL Pauses Enforcement of Biden’s 2024 Independent Contractor Rule Cover Art

DOL Pauses Enforcement of Biden’s 2024 Independent Contractor Rule

By ABC
ABC applauds the pause on the 2024 independent contractor final rule, which has posed confusion and time-consumption for construction companies and their workers.
Business
Nonresidential Construction Added Jobs in April Despite Headwinds Cover Art

Nonresidential Construction Added Jobs in April Despite Headwinds

By ABC
Despite a slow in nonresidential construction spending, the sector added jobs in April.
Business
Nonresidential Construction Spending Plunges in March Cover Art

Nonresidential Construction Spending Plunges in March

By ABC
Nonresidential construction spending fell across virtually all subsectors in March, except for data-center projects.

Follow us




Subscribe to Our Newsletter

Stay in the know with the latest industry news, technology and our weekly features. Get early access to any CE events and webinars.