Business
The Truth About Brand Marketing: It's for Construction Companies of All Sizes
A brand is ‘the intangible sum of a company’s services, values, experiences, reputation, people and purpose.’ Communicating that authentically is the key to finding and keeping clients and employees alike.
By Christie Chapman
August 2, 2023
Topics
Business
by Christie Chapman
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Peer to Peer: Comparing Construction Company Metrics
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“If your friends did that, would you do it too?” Well-meaning parents have repeated this trouble-stopping phrase for decades. But when it comes to evaluating your construction business’ success, measuring against your peers might not be such a bad idea after all.