Business
Make Sales Easier and Marketing More Effective With a Clear, Differentiated Brand
A strong brand includes differentiation, clarity, visibility and trust. Here’s why each element is so important in building a strong brand—and making sales easier as a result.
By Tracy O’Shaughnessy
March 4, 2021
Topics
Business
by Tracy O’Shaughnessy
Tracy O’Shaughnessy is the founder/lead brand strategist of Branding & Beyond. Tracy and her team help B2B firms in the construction industry and professional services look and sound credible online and off. She has been in the industry since the early ’90s and is tired of great companies being treated as commodities and competing on price because they don’t look and sound as credible as they really are. You can find Tracy on LinkedIn.
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