Forty percent of contractor purchases are made online and 60% are made in-store or via distributors, according to a survey of 250 contractors sponsored by B2B Loyalty Specialist Reward Paths and conducted by The Wise Marketer. Nearly 90% of those surveyed prefer to be rewarded for all purchases.
“Drilling Down: 2022 Contractor’s Loyalty Report” offers additional key findings:
- 72% of contractors currently participate in loyalty marketing programs.
- 78% of participants prefer discounts made on purchases and billing credits versus 18% who would rather accrue points or miles for future redemption.
- For programs that offer merchandise rewards, the top-rated categories are tools (60%), electronics/computers (52%), home appliances (30%) and mobile phones (26%).
- 50% of respondents said they would share earned rewards with their employees.
