Business
Build-A-Brand
Think of your favorite pen: the weight against your fingertips, the smoothness of the ink on paper. Chances are you picked it up at a trade show and you remember exactly from whose booth you got it—proving that some of the most unique and impactful branding methods are often the simplest.
By Grace Calengor
December 3, 2024
Topics
Business
by Grace Calengor
Grace Calengor is senior editor of Construction Executive. Prior to joining ABC in April 2023, she was managing editor of The Zebra Press in Alexandria, Virginia. She graduated from Gustavus Adolphus College in St. Peter, Minnesota, in 2020 with two bachelor’s degrees in English and classics, and a minor in comparative literature.
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