Construction Marketing in 2026: Strategy First, Execution Second
The most important change in construction marketing heading into 2026 is mindset.
Key Marketing Trends Shaping the Construction Industry in 2025
Some of the immediately emerging marketing trends for the construction industry include virtual reality, mobile-friendly web strategies and more.
Top 13 Trends for Construction Marketing in 2024
From SEO and AI to VR and ESG, be aware of the marketing trends that you can leverage to grow your construction business in 2024.
Seven Ways to Become a More Mindful Construction Leader
When you feel better, you work better, and so does your company.
Leverage AI Tools to Improve Construction Marketing
Embracing and adopting new technologies is essential to successful and impactful construction marketing. Start with these six uses of AI.
Glossary of New Acronyms for Construction Marketers
The latest list of marketing acronyms for the construction industry.
Trends in AEC Marketing for 2023
Content marketing, MarTech, ESG and IMC are only a few of the advancing ways the architecture, engineering and construction industry is tackling the social and economic
What Contractors Need to Know About ESG
ESG should be embraced as a competitive advantage instead of just another compliance requirement.
Seven Trends Impacting AEC Marketing in 2021
In the context of a confluence of economic, social and political change, 2021 promises to be a dynamic year. For marketers, pivoting to embrace change by providing
Improve the Bottom Line With an Employee Mentorship Program
In today’s market, companies must take every opportunity to remain competitive—so there has never been a better time for construction companies to re-evaluate
Marketing Tips to Strengthen Your Brand
A focus on marketing and communications can position construction firms to thrive after a crisis.
Strategies for Adapting to Disruption in the Construction Industry
Robotics, machine learning, AI, prefabrication, modularization and other trends are game changers. The key is to implement a systematic, strategic approach—sooner
Marketing Strategies to Improve Recruitment Efforts
Work in construction offers the classic American story: someone can start on the ground floor and work their way into a highly technical profession. The challenge
Achieve Alignment on Capital Projects
Capital projects command a large percentage of a company’s time and resources. By using collaborative project approaches, participants can work together to develop
Eight Trends in AEC Marketing for 2020
Innovations impact how marketers in the AEC industry plan, implement and measure their marketing programs. Keeping abreast of technology changes is a requirement
Disruption: When Did It Start and Where Will It End?
Can construction companies avoid the problems associated with technology adoption that have bedeviled other industries?
Collaboration Results in Better Project Outcomes
Collaboration brings about improved outcomes for the owner and more successful projects for all parties involved. It leads to less friction, improved relationships,
Moving the Country Forward With Foreign Direct Investment: A Balancing Act
Contractors can benefit from Foreign Direct Investment (FDI), but investment by foreign firms in U.S. design and construction firms, materials suppliers and technology
Top 10 Trends in AEC Marketing for 2018—With a Tech Twist
Keeping a pulse on current tech trends will help AEC firms improve marketing effectiveness and engage in authentic dialogue and conversation with customers.
Tax Reform’s Positive Impact on the Construction Industry
The recently passed Tax Cuts and Jobs Act should have a positive impact on design and construction companies, as key provisions of the legislation will converge
Glossary of Construction Industry Acronyms – Part II: IoT Through WELL
Part II of this glossary of construction acronyms explains some of the most common acronyms used during project planning and development - IoT through WELL.