Workforce
Attracting and Keeping Talent for the New and Next Normal
Here’s how contractors build their brand to increase retention amid a disruption like COVID-19.
By Karl Feldman and Katy Pultz
October 2, 2020
Topics
Workforce
by Karl Feldman
Karl Feldman is Partner at Hinge, the leading research-based branding and marketing firm for the professional services. Hinge conducts groundbreaking research into high- growth firms and offers a complete suite of services for firms that want to become more visible and grow.
by Katy Pultz
Katy Pultz, an Account Director at Hinge, is a tireless client advocate and invaluable resource. She not only manages high-level client relationships and delivers strategic guidance, Katy ensures that Hinge’s research, marketing and design teams appreciate each client’s unique point of view.
Related stories
Workforce
The Jobsite or the Four Seasons? Modern Amenities on a Construction Site
By Stephen Shang
Acquiring comfortable portable amenities for the jobsite might be more accessible than you think.
Workforce
ABC 2025 Careers in Construction Awards
By Construction Executive
Read the full list of all winners from the 2025 ABC Careers in Construction Awards.
Workforce
‘It’s Just How I Live’: ABC's 2025 Craft Professional of the Year, Chris Weaver
By Maggie Murphy
Craft Professional Chris Weaver: ‘I want to leave this industry better than I found it. That means teaching, empowering and always pushing for excellence.’