Workforce
Attracting and Keeping Talent for the New and Next Normal
Here’s how contractors build their brand to increase retention amid a disruption like COVID-19.
By Karl Feldman and Katy Pultz
October 2, 2020
Topics
Workforce
by Karl Feldman
Karl Feldman is Partner at Hinge, the leading research-based branding and marketing firm for the professional services. Hinge conducts groundbreaking research into high- growth firms and offers a complete suite of services for firms that want to become more visible and grow.
by Katy Pultz
Katy Pultz, an Account Director at Hinge, is a tireless client advocate and invaluable resource. She not only manages high-level client relationships and delivers strategic guidance, Katy ensures that Hinge’s research, marketing and design teams appreciate each client’s unique point of view.
Related stories
Workforce
Evaluating the Effect of Historic Masculinity on the Construction Industry's Future
By Evelyn Long
While efforts to fight for mental health in the construction industry have improved, a stigma of masculinity still lingers.
Workforce
Three Ways to Optimize Success With a Multigenerational Construction Workforce
By Kayla Bukhin
When companies talk about the benefits of diversity, age is often an overlooked part of the conversation. But the truth is that generational differences in the workplace are just as important as race, culture, gender, disability, sexual orientation and religion.
Workforce
Construction Can Look to Gen Z and Technology to Sustain Talent Pipeline
By Kit Dickinson
You've heard it over and over: Gen Z is the solution to the labor shortage. But there may be another way to tap into that talent pipeline.