Safety
Culture
Responding to a Death or Injury on Social Media
When a death or injury occurs on the jobsite, there isn’t a consistent playbook for a social media response. The first step may not be to post on social media. Instead, communicate directly with the audiences that matter most to the company.
By Diana Pisciotta
April 10, 2018
Topics
Safety
Culture
by Diana Pisciotta
Diana Pisciotta has counseled clients on hundreds of crisis events, serving as chief strategist and, in many cases, public spokesperson. She has personally advised construction executives on issues ranging from workplace deaths and injuries to union incidents, always working in close concert with the legal team. Her commercial real estate expertise includes new mixed-use developments, residential towers, re-purposed buildings and property management portfolios. She is the author of the ebook “In Case of Emergency: Best Practices in Crisis Communications.”
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