Business
Outsourcing Marketing Efforts Can Help Construction Suppliers Remain Competitive
Outsourced omnichannel marketing can help suppliers lower costs, improving the overall cost of sale for building product manufacturers across the industry.
By Sarah Helbig
April 6, 2017
Topics
Business
by Sarah Helbig
Sarah Helbig brings more than a decade of experience to MMC, including her most recent position with Interrupt Marketing, a firm focused entirely on the building materials industry. Her career has spanned all aspects of marketing, from design and group creative direction to strategic planning, voice of channel, qualitative and quantitative research, sales promotion and support. Sarah has been presented with several awards from the Advertising Federation of America for excellence in the field. \r\nSarah is a graduate of the Art Academy of Cincinnati. She works out of Toledo, OH.
Related stories
Business
Nonresidential Construction Spending Down 0.2% in May
By ABC
That start of summer is seeing the start of a slowdown in nonresidential construction spending.
Business
Construction Futures: June 2025 Economic Roundup
By Construction Executive
Could there be more rate cuts than the construction industry originally expected this year?
Business
It’s All Relative: The Importance of Building and Maintaining Relationships in Construction
By Chad Prinkey
In a world where relationships seem to be taking a backseat to digital “connectedness,” executives from a recent Associated Builders and Contractors’ panel discussion agree that where construction is concerned, rapport still matters.