Business
Equipment

Build High-Quality Sales Leads for Construction Materials Among Increased Competition

Construction is booming, and tremendous opportunities exist for building products companies to expand their customer base. However, competition is coming from every direction, and construction products firms must go beyond the basics of lead generation and look at sales lead quality to compete for new business.
By William Wickey
February 2, 2017
Topics
Business
Equipment
by William Wickey
William Wickey is the Senior Content Marketing Manager at LeadGenius. William specializes in growth strategy, crisis communications and lean marketing. Prior to LeadGenius, William consulted on book launches and new user acquisition for New York Times bestselling authors such as Ryan Holiday, Tim Ferriss, Robert Greene, Robert Kurson, and Neil Pasricha. Connect with William on Twitter.

Related stories

Business
Prioritizing Success: Succession Planning Beyond the Company Walls Cover Art

Prioritizing Success: Succession Planning Beyond the Company Walls

By Steve Albart
A good succession plan looks not only at what the business owner wants and needs to maximize value and create a cash windfall, but also seeks to determine what is best for employees at all levels and what is best for customers, suppliers and other partner organizations.
Business
Operation Preparation: Industry Experts Speak on Disaster Prep and Recovery Efforts as Hurricane Season Comes to a Close Cover Art

Operation Preparation: Industry Experts Speak on Disaster Prep and Recovery Efforts as Hurricane Season Comes to a Close

By Grace Calengor
Water is one of the most destructive sources on the planet—natural or manmade. Oftentimes, the construction industry has to learn the hard way—after disaster strikes—how best to address that disaster in the future. This year, preparation is priority.
Business
 ‘Time to Be Human’: Paul Doherty Talks Tech and Architecture Cover Art

‘Time to Be Human’: Paul Doherty Talks Tech and Architecture

By Maggie Murphy
Architect-turned-technologist Paul Doherty believes the construction industry is on the cusp of a transformation—one where drones, smart contracts and even “personified” buildings reshape the way we live and work. But at its core, he says, construction technology is about making us more human, not less.

Follow us




Subscribe to Our Newsletter

Stay in the know with the latest industry news, technology and our weekly features. Get early access to any CE events and webinars.